Articles by Afridigest

Afridigest is a business media brand with an editorial focus on ideas, analysis, & insights for business innovators across Africa and beyond. We help smart readers get smarter about the future of business and innovation in Africa.

Close-up photo of man holding cellphone

Profiling Internet Users in Africa: Insights from the Google Play Store

When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.

/ August 2017

India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth

'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.

/ August 2017

International Investors See Opportunity in Kenya, Ivory Coast, and Ethiopia

International investors have a critical role to play in the future of Africa. A recently published survey reveals insights into how they perceive opportunity & risk across countries, sectors, and trends.

/ July 2017
Young Masai male checks mobile device.

Emerging Business Models Help Smartphone Affordability & Africa’s Digital Pioneers

For many mass-market consumers in Africa, smartphones are out of reach, thus limiting the ability of digital businesses in sub-Saharan Africa to grow and achieve scale. New business models are emerging to help.

/ July 2017
Addis, Ababa

Ethiopia is the World’s Fastest Growing Economy

Three of the world's fastest growing economies in 2017 are African, and Ethiopia leads the pack with a GDP growth rate 2.4x faster than the global average.

/ July 2017
Lagos, Nigeria - Rich, Poor Divide

Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?

Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.

/ July 2017