When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.
'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.
International investors have a critical role to play in the future of Africa. A recently published survey reveals insights into how they perceive opportunity & risk across countries, sectors, and trends.
For many mass-market consumers in Africa, smartphones are out of reach, thus limiting the ability of digital businesses in sub-Saharan Africa to grow and achieve scale. New business models are emerging to help.
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.