Spotlight: Context

Context for commerce on the continent.

Innovators are Shaping Africa’s ‘Informal Economy’

Entrepreneurs & investors thrive by serving the needs of Africa's informal sector and the opportunity remains large.

/ August 2017
Afrkca Venture Capital Investing Funding 2017

African Startups are Increasingly Attractive to Investors

While access to capital is still a widespread issue in Africa, these ventures successfully raised significant amounts (US $500,000+) so far in 2017.

/ August 2017
Close-up photo of man holding cellphone

Profiling Internet Users in Africa: Insights from the Google Play Store

When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.

/ August 2017

India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth

'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.

/ August 2017
Lagos, Nigeria - Rich, Poor Divide

Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?

Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.

/ July 2017

Nigerian (and African) Startup Founders Should Think Globally from Day One

A Nigerian founder, Oo Nwoye, shares his perspective on how African companies should focus on growth beyond borders to reap a diverse set of benefits.

/ June 2017