Spotlight: Context

Context for commerce on the continent.

Cairo, Johannesburg, & Lagos are Africa’s Three Biggest ‘Markets’

According to Fraym's Urban Markets Index which estimates economic activity, consumer size, & connectivity to determine ultimate "market size."

/ June 2017

Six Basic Types of African Countries

A strategist's classification of the 54 African countries into six clusters, because "Africa’s markets are too diverse for one business model to be successful everywhere."

/ June 2017

African Innovators Should Look East, Not West, For Business Model Inspiration

Many enterprises in China, India, & other Eastern markets have developed successful yet unique business models. Read why innovators in Africa should be paying attention.

/ June 2017