Articles about Base of the Pyramid

Lagos, Nigeria - Rich, Poor Divide

Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?

Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.

/ July 2017

African Businesses Win by Understanding Base of Pyramid Consumers

MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.

/ June 2017

How Nigeria’s Iroko Increasingly Embraces African Customers

An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.

/ June 2017