Spotlight: Company Case Studies

How Chowdeck plans to succeed where Jumia Food failed

By prioritizing couriers and everyday local foods, Chowdeck is riding an online food delivery wave that drowned Jumia Food and other early market entrants.

September 2025

Jumia’s road to recovery: A CEO’s bold moves to stop the company’s bleeding

Under new leadership, Jumia has taken aggressive steps to reign in spending and cut cash burn.

February 2024

The untold story of Africa’s newest unicorn, MNT-Halan

Studying the origins and evolution of Egypt’s MNT-Halan reveals important lessons for builders in Africa and beyond.

February 2023

How Nigeria’s Iroko Increasingly Embraces African Customers

An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.

June 2017