Articles about Base of the Pyramid
Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
African Businesses Win by Understanding Base of Pyramid Consumers
MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.
June 2017
How Nigeria’s Iroko Increasingly Embraces African Customers
An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.
June 2017