Spotlight: Analysis
Deep dives into the companies, deals, and markets shaping Africa’s economy. We go beyond the headlines to examine how businesses actually work, what drives industry trends, and why certain strategies succeed or fail. Data-driven investigations that help you understand the mechanics behind Africa’s most important business stories.
Six Basic Types of African Countries
A strategist's classification of the 54 African countries into six clusters, because "Africa’s markets are too diverse for one business model to be successful everywhere."
June 2017
How Nigeria’s Iroko Increasingly Embraces African Customers
An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.
June 2017