Articles by Afridigest

Afridigest is a business media brand with an editorial focus on ideas, analysis, & insights for business innovators across Africa and beyond. We help smart readers get smarter about Africa's tech ecosystem.

Close-up photo of man holding cellphone

Profiling Internet Users in Africa: Insights from the Google Play Store

When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.

August 2017

India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth

'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.

August 2017

International Investors See Opportunity in Kenya, Ivory Coast, and Ethiopia

International investors have a critical role to play in the future of Africa. A recently published survey reveals insights into how they perceive opportunity & risk across countries, sectors, and trends.

July 2017
Young Masai male checks mobile device.

Emerging Business Models Help Smartphone Affordability & Africa’s Digital Pioneers

For many mass-market consumers in Africa, smartphones are out of reach, thus limiting the ability of digital businesses in sub-Saharan Africa to grow and achieve scale. New business models are emerging to help.

July 2017
Addis, Ababa

Ethiopia is the World’s Fastest Growing Economy

Three of the world's fastest growing economies in 2017 are African, and Ethiopia leads the pack with a GDP growth rate 2.4x faster than the global average.

July 2017