Spotlight: Analysis
Deep dives into the companies, deals, and markets shaping Africa’s economy. We go beyond the headlines to examine how businesses actually work, what drives industry trends, and why certain strategies succeed or fail. Data-driven investigations that help you understand the mechanics behind Africa’s most important business stories.

Driven by the Internet, African Fashion Goes Global
Global interest in African fashion continues to rise, and innovators are leveraging the internet's reach to execute a variety of business models.

Innovators are Shaping Africa’s ‘Informal Economy’
Entrepreneurs & investors thrive by serving the needs of Africa's informal sector and the opportunity remains large.

African Startups are Increasingly Attractive to Investors
While access to capital is still a widespread issue in Africa, these ventures successfully raised significant amounts (US $500,000+) so far in 2017.

Profiling Internet Users in Africa: Insights from the Google Play Store
When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.

India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth
'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.

International Investors See Opportunity in Kenya, Ivory Coast, and Ethiopia
International investors have a critical role to play in the future of Africa. A recently published survey reveals insights into how they perceive opportunity & risk across countries, sectors, and trends.