Spotlight: Ideas

Expert opinions & narratives from business leaders in Africa & beyond that have potential for impact across the continent.

Afridigest Image – Mobile First Africa

Three lessons for founders in Africa’s mobile-first economy

Africa has the highest share of internet traffic coming from mobile worldwide. Here are three implications founders and builders should keep in mind.

February 2023
growth

How (African) startups should think about growth

Ansoff's matrix is a powerful but underutilized growth strategy tool, especially for startups across African markets.

December 2022
nigeria msmes

Five obstacles to MSME financial inclusion in Nigeria

Nigeria's 40 million MSMEs are the engine of employment in the country and a key contributor to GDP. Ensuring inclusive access to finance for them is critical.

October 2022
spareparts

Africa’s lucrative spare parts opportunity

Rising vehicle ownership, poor road quality, and a variety of other catalysts have created a significant opportunity to digitize Africa's vehicle servicing & support sector.

September 2022
magicmomentshero

The king’s ransom waiting for African businesses that create magic moments

Firms across Africa have a tremendous opportunity to differentiate themselves & drive business results by competing on customer experience leadership.

September 2022
me-stage-smaller

Ten Lessons I Learned Building in African Markets Over The Last Decade

Earned insights on scaling innovation-led businesses across the continent.

September 2022