Spotlight: Ideas
Expert opinions & narratives from business leaders in Africa & beyond that have potential for impact across the continent.

To scale in African markets today, startups need to run hybrid strategies
Despite all the attention Africa's digital revolution receives, the reality is that this digitization is driven in large part by the analog world of atoms and bits. Entrepreneurs should embrace this.

African startups disrupt nothing
They might wear the disguise of "disruption," but often there simply isn't anything to "disrupt."

The hierarchy of venture opportunities in emerging markets
Extending Abraham Maslow's theory of human motivation to ecosystems & markets provides unique insights for entrepreneurs & investors across Africa & elsewhere.

Five Trends to Expect in African Private Equity in 2018
Despite the exit of private equity giant Kohlberg Kravis Roberts (KKR) from Africa last year, the sector is positioned to grow. Here are some themes to look for throughout the year.

The Numbers Game: Growing A Startup From A Sub-Optimal Market
What can startups in African countries with smaller populations and lower consumption/spending levels do to grow and scale?

Funding Africa: Private Equity Needs A New Approach
Private equity and venture capital funds remain Africa’s best hope for economic growth, but investors need to adapt their approach to local markets.