Spotlight: Ideas
Expert opinions & narratives from business leaders in Africa & beyond that have potential for impact across the continent.
Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
Nigerian (and African) Startup Founders Should Think Globally from Day One
A Nigerian founder, Oo Nwoye, shares his perspective on how African companies should focus on growth beyond borders to reap a diverse set of benefits.
June 2017
Will Africa’s Challenges be Solved by Silicon Valley?
Peter Kariuki and Barrett Nash, co-founders of SafeMotos, the Rwandan motorcycle taxi app, answer with a firm 'no.' Read why.
June 2017
The Need for Collaboration in the African Software Engineering Ecosystem
Andela's Senior Technical Consultant shares his view on what it takes to build a robust software engineering ecosystem in Nigeria and Africa.
June 2017
How Homegrown Innovation is Solving Many Of Africa’s Most Pressing Challenges
SAP Africa's Managing Director writes that despite recent headwinds to the 'Africa Rising' narrative, African enterprises continue to innovate and solve "transformational" problems.
June 2017
African Businesses Win by Understanding Base of Pyramid Consumers
MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.
June 2017