Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
Sub-Saharan Africa is the World’s Fastest Growing Mobile Market
By 2020, sub-Saharan Africa will have more than half a billion unique mobile subscribers (around half of its population), offering great opportunities for social & commercial innovation.
July 2017
U.S. Entrepreneurs Target Africa’s Solar Opportunity
A slew of VC-funded, American solar energy startups seek to profit by electrifying African communities, per Bill McKibben in the latest issue of the New Yorker.
June 2017
Cairo, Johannesburg, & Lagos are Africa’s Three Biggest ‘Markets’
According to Fraym's Urban Markets Index which estimates economic activity, consumer size, & connectivity to determine ultimate "market size."
June 2017
No African Companies Among World’s Most Valuable Brands
African companies are scarce amongst the world’s 100 most valuable brands, and US tech companies dominate the top 5. Read why data & brand value matter.
June 2017
Six Basic Types of African Countries
A strategist's classification of the 54 African countries into six clusters, because "Africa’s markets are too diverse for one business model to be successful everywhere."
June 2017