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Articles by Emeka Ajene

Based in Lagos, Nigeria, Emeka is the Founder of Afridigest, a media and strategic intelligence platform focused on African markets, and Co-founder and former CEO of Gozem, a super app operating across multiple markets in Francophone West and Central Africa. He is a Foundry Fellow of the MIT Kuo Sharper Center for Prosperity and Entrepreneurship and the author of African Founders at Work (Apress/Springer Nature, forthcoming 2026). Follow him on Linkedin and Twitter.

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How Africa’s super app landscape is evolving

Super apps are trending across the African continent; here's a primer on who, what, where, and why.

July 2021
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Blitzscaling in African markets: Opera’s OPay optimizes its operations

After some setbacks in sub-Saharan Africa, the Sino-owned super app changes its strategy.

July 2020
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The hierarchy of venture opportunities in emerging markets

Extending Abraham Maslow's theory of human motivation to ecosystems & markets provides unique insights for entrepreneurs & investors across Africa & elsewhere.

May 2020
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Why super apps are proliferating across emerging markets

A new generation of Asian & African super apps are following the playbook WeChat originated.

May 2020
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Bitcoin and blockchain technology advance across Africa

With strong interest in the sector from consumers & investors, robust entrepreneurial activity, and a range of conducive factors, Africa appears to be a ripe market in the medium- and long-term.

January 2018
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Driven by the Internet, African Fashion Goes Global

Global interest in African fashion continues to rise, and innovators are leveraging the internet's reach to execute a variety of business models.

August 2017