Emeka Ajene, Author at Afridigest

Articles by Emeka Ajene

Based in Lagos, Nigeria, Emeka is the Founder of Afridigest, a business media and strategic intelligence platform focused on African markets, and Co-founder and former CEO of Gozem, a super app operating across multiple markets in Francophone West and Central Africa. He is a Foundry Fellow of the MIT Kuo Sharper Center for Prosperity and Entrepreneurship and the author of African Founders at Work (Apress/Springer Nature, forthcoming 2026). Follow him on Linkedin and Twitter.

Website

Featured Strategy

How (African) startups should think about growth

Ansoff's matrix is a powerful but underutilized growth strategy tool, especially for startups across African markets.

December 2022

Featured Ideas & Perspectives

Earned wage access, explained: The on-demand economy meets fintech & HR tech

EWA, a new frontier of fintech at the intersection of payroll and the on-demand economy, is spreading across the West and emerging markets in Asia & Africa. Here's a primer.

November 2022

Featured Ideas & Perspectives Q&A

Kippa’s Duke Ekezie-Joseph on digitizing Africa’s MSME sector

The President & Co-Founder of Nigerian fintech platform Kippa shares thoughts on Africa's MSME sector, the company's business model, key opportunities & risks ahead, and the impact of the market downturn on African startups.

October 2022

Featured Ideas & Perspectives Strategy

The king’s ransom waiting for African businesses that create magic moments

Firms across Africa have a tremendous opportunity to differentiate themselves & drive business results by competing on customer experience leadership.

September 2022