Spotlight: Market Trends

Logos February 2023
unicorn afridigest

The complete list of African unicorns today

Africa's unicorn list is small but growing. Here's an overview of the nine unicorns in the African tech ecosystem today. (Updated: September 2025.)

February 2023
27 founders that raised over $1 million in Francophone Africa in 2022

27 founders that raised over $1 million in Francophone Africa in 2022

While conventional startup & VC wisdom across Africa and elsewhere is to chase huge markets above all else, the reality is that focusing on dominating ‘niche’ markets is a savvy way to avoid competition and achieve efficient growth, not just...

February 2023
Money exchanging hands Africa

Earned wage access, explained: The on-demand economy meets fintech & HR tech

EWA, a new frontier of fintech at the intersection of payroll and the on-demand economy, is spreading across the West and emerging markets in Asia & Africa. Here's a primer.

November 2022
super app africa gif

How Africa’s super app landscape is evolving

Super apps are trending across the African continent; here's a primer on who, what, where, and why.

July 2021
victoria-island-lagos

Bitcoin and blockchain technology advance across Africa

With strong interest in the sector from consumers & investors, robust entrepreneurial activity, and a range of conducive factors, Africa appears to be a ripe market in the medium- and long-term.

January 2018