Spotlight: Market Trends


The complete list of African unicorns today
Africa's unicorn list is small but growing. Here's an overview of the nine unicorns in the African tech ecosystem today. (Updated: September 2025.)

27 founders that raised over $1 million in Francophone Africa in 2022
While conventional startup & VC wisdom across Africa and elsewhere is to chase huge markets above all else, the reality is that focusing on dominating ‘niche’ markets is a savvy way to avoid competition and achieve efficient growth, not just...

Earned wage access, explained: The on-demand economy meets fintech & HR tech
EWA, a new frontier of fintech at the intersection of payroll and the on-demand economy, is spreading across the West and emerging markets in Asia & Africa. Here's a primer.

How Africa’s super app landscape is evolving
Super apps are trending across the African continent; here's a primer on who, what, where, and why.

Bitcoin and blockchain technology advance across Africa
With strong interest in the sector from consumers & investors, robust entrepreneurial activity, and a range of conducive factors, Africa appears to be a ripe market in the medium- and long-term.