Spotlight: Featured
Chosen by our editorial board, featured articles highlight some of the best content on our site.
Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
Sub-Saharan Africa is the World’s Fastest Growing Mobile Market
By 2020, sub-Saharan Africa will have more than half a billion unique mobile subscribers (around half of its population), offering great opportunities for social & commercial innovation.
July 2017
U.S. Entrepreneurs Target Africa’s Solar Opportunity
A slew of VC-funded, American solar energy startups seek to profit by electrifying African communities, per Bill McKibben in the latest issue of the New Yorker.
June 2017
Will Africa’s Challenges be Solved by Silicon Valley?
Peter Kariuki and Barrett Nash, co-founders of SafeMotos, the Rwandan motorcycle taxi app, answer with a firm 'no.' Read why.
June 2017
How Homegrown Innovation is Solving Many Of Africa’s Most Pressing Challenges
SAP Africa's Managing Director writes that despite recent headwinds to the 'Africa Rising' narrative, African enterprises continue to innovate and solve "transformational" problems.
June 2017
African Businesses Win by Understanding Base of Pyramid Consumers
MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.
June 2017