Spotlight: Ideas
Expert opinions & narratives from business leaders in Africa & beyond that have potential for impact across the continent.

On Africa’s Fragmented Markets: Innovators Can Win By Developing Platforms
Africa's fragmented markets are problematic for consumers and producers but present opportunities for savvy innovators to create & capture value using platform business models.

Sheba Valley: The Making of Ethiopia’s Tech Sector
Ethiopia's emerging tech ecosystem, Sheba Valley, is poised to provide the world with innovative solutions, products, and services in the coming years. Learn more.

Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.

Nigerian (and African) Startup Founders Should Think Globally from Day One
A Nigerian founder, Oo Nwoye, shares his perspective on how African companies should focus on growth beyond borders to reap a diverse set of benefits.

Will Africa’s Challenges be Solved by Silicon Valley?
Peter Kariuki and Barrett Nash, co-founders of SafeMotos, the Rwandan motorcycle taxi app, answer with a firm 'no.' Read why.

The Need for Collaboration in the African Software Engineering Ecosystem
Andela's Senior Technical Consultant shares his view on what it takes to build a robust software engineering ecosystem in Nigeria and Africa.