Spotlight: Entrepreneurship & Investing
Ideas relevant to innovators in startups or established companies & the capital providers that enable them.
Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
Nigerian (and African) Startup Founders Should Think Globally from Day One
A Nigerian founder, Oo Nwoye, shares his perspective on how African companies should focus on growth beyond borders to reap a diverse set of benefits.
June 2017