A new generation of Asian & African super apps are following the playbook WeChat originated.
With strong interest in the sector from consumers & investors, robust entrepreneurial activity, and a range of conducive factors, Africa appears to be a ripe market in the medium- and long-term.
Entrepreneurs & investors thrive by serving the needs of Africa's informal sector and the opportunity remains large.
While access to capital is still a widespread issue in Africa, these ventures successfully raised significant amounts (US $500,000+) so far in 2017.
When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.
'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.