Spotlight: Context

Context for commerce on the continent.

Why super apps are proliferating across emerging markets

A new generation of Asian & African super apps are following the playbook WeChat originated.

May 2020

Bitcoin and Blockchain Technology Advance Across Africa

With strong interest in the sector from consumers & investors, robust entrepreneurial activity, and a range of conducive factors, Africa appears to be a ripe market in the medium- and long-term.

January 2018

Innovators are Shaping Africa’s ‘Informal Economy’

Entrepreneurs & investors thrive by serving the needs of Africa's informal sector and the opportunity remains large.

August 2017
Afrkca Venture Capital Investing Funding 2017

African Startups are Increasingly Attractive to Investors

While access to capital is still a widespread issue in Africa, these ventures successfully raised significant amounts (US $500,000+) so far in 2017.

August 2017
Close-up photo of man holding cellphone

Profiling Internet Users in Africa: Insights from the Google Play Store

When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.

August 2017

India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth

'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.

August 2017