Spotlight: Context
Context for commerce on the continent.

Why super apps are proliferating across emerging markets
A new generation of Asian & African super apps are following the playbook WeChat originated.

Bitcoin and Blockchain Technology Advance Across Africa
With strong interest in the sector from consumers & investors, robust entrepreneurial activity, and a range of conducive factors, Africa appears to be a ripe market in the medium- and long-term.

Innovators are Shaping Africa’s ‘Informal Economy’
Entrepreneurs & investors thrive by serving the needs of Africa's informal sector and the opportunity remains large.

African Startups are Increasingly Attractive to Investors
While access to capital is still a widespread issue in Africa, these ventures successfully raised significant amounts (US $500,000+) so far in 2017.

Profiling Internet Users in Africa: Insights from the Google Play Store
When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.

India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth
'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.