Spotlight: Entrepreneurship & Investing

Ideas relevant to innovators in startups or established companies & the capital providers that enable them.

Lagos, Nigeria - Rich, Poor Divide

Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?

Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.

/ July 2017

Nigerian (and African) Startup Founders Should Think Globally from Day One

A Nigerian founder, Oo Nwoye, shares his perspective on how African companies should focus on growth beyond borders to reap a diverse set of benefits.

/ June 2017