For many mass-market consumers in Africa, smartphones are out of reach, thus limiting the ability of digital businesses in sub-Saharan Africa to grow and achieve scale. New business models are emerging to help.
Africa's fragmented markets are problematic for consumers and producers but present opportunities for savvy innovators to create & capture value using platform business models.
Ethiopia's emerging tech ecosystem, Sheba Valley, is poised to provide the world with innovative solutions, products, and services in the coming years. Learn more.
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
By 2020, sub-Saharan Africa will have more than half a billion unique mobile subscribers (around half of its population), offering great opportunities for social & commercial innovation.