Spotlight: Ideas
Expert opinions & narratives from business leaders in Africa & beyond that have potential for impact across the continent.
Venture-scale startups targeting Africa should start with a multi-country mindset
Most African markets are relatively small and many are highly uncertain — a reality that often necessitates geographic expansion; early recognition & preparation is paramount.
May 2023
Three lessons for founders in Africa’s mobile-first economy
Africa has the highest share of internet traffic coming from mobile worldwide. Here are three implications founders and builders should keep in mind.
February 2023
How (African) startups should think about growth
Ansoff's matrix is a powerful but underutilized growth strategy tool, especially for startups across African markets.
December 2022
Five obstacles to MSME financial inclusion in Nigeria
Nigeria's 40 million MSMEs are the engine of employment in the country and a key contributor to GDP. Ensuring inclusive access to finance for them is critical.
October 2022
Africa’s lucrative spare parts opportunity
Rising vehicle ownership, poor road quality, and a variety of other catalysts have created a significant opportunity to digitize Africa's vehicle servicing & support sector.
September 2022
The king’s ransom waiting for African businesses that create magic moments
Firms across Africa have a tremendous opportunity to differentiate themselves & drive business results by competing on customer experience leadership.
September 2022