Spotlight: In Brief
Shorter articles that pack a punch. Smart Brevity.
Profiling Internet Users in Africa: Insights from the Google Play Store
When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.
August 2017
India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth
'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.
August 2017
International Investors See Opportunity in Kenya, Ivory Coast, and Ethiopia
International investors have a critical role to play in the future of Africa. A recently published survey reveals insights into how they perceive opportunity & risk across countries, sectors, and trends.
July 2017
Emerging Business Models Help Smartphone Affordability & Africa’s Digital Pioneers
For many mass-market consumers in Africa, smartphones are out of reach, thus limiting the ability of digital businesses in sub-Saharan Africa to grow and achieve scale. New business models are emerging to help.
July 2017
Ethiopia is the World’s Fastest Growing Economy
Three of the world's fastest growing economies in 2017 are African, and Ethiopia leads the pack with a GDP growth rate 2.4x faster than the global average.
July 2017
Sub-Saharan Africa is the World’s Fastest Growing Mobile Market
By 2020, sub-Saharan Africa will have more than half a billion unique mobile subscribers (around half of its population), offering great opportunities for social & commercial innovation.
July 2017