Spotlight: In Brief
Shorter articles that pack a punch. Smart Brevity.
![Close-up photo of man holding cellphone](https://afridigest.com/wp-content/uploads/holding-android-mobile-450x300.jpg)
Profiling Internet Users in Africa: Insights from the Google Play Store
When comparing & contrasting the top Google Play apps across South Africa, Nigeria, Kenya, Ghana, and Tanzania, several overarching and country-specific themes emerge.
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India, China, Africa, & Southeast Asia (ICASA) Poised to Drive Global Growth
'ICASA' is replacing 'BRICs' as the mental model for growth in emerging markets. Within ICASA, Africa's demographics are particularly favorable for above-average growth. Read more.
![](https://afridigest.com/wp-content/uploads/kids-sun-africa-450x300.jpg)
International Investors See Opportunity in Kenya, Ivory Coast, and Ethiopia
International investors have a critical role to play in the future of Africa. A recently published survey reveals insights into how they perceive opportunity & risk across countries, sectors, and trends.
![Young Masai male checks mobile device.](https://afridigest.com/wp-content/uploads/masai-mobile-phone-450x300.jpg)
Emerging Business Models Help Smartphone Affordability & Africa’s Digital Pioneers
For many mass-market consumers in Africa, smartphones are out of reach, thus limiting the ability of digital businesses in sub-Saharan Africa to grow and achieve scale. New business models are emerging to help.
![Addis, Ababa](https://afridigest.com/wp-content/uploads/addis-450x300.jpg)
Ethiopia is the World’s Fastest Growing Economy
Three of the world's fastest growing economies in 2017 are African, and Ethiopia leads the pack with a GDP growth rate 2.4x faster than the global average.
![](https://afridigest.com/wp-content/uploads/africa-mobile-phones-450x300.jpg)
Sub-Saharan Africa is the World’s Fastest Growing Mobile Market
By 2020, sub-Saharan Africa will have more than half a billion unique mobile subscribers (around half of its population), offering great opportunities for social & commercial innovation.