Spotlight: Strategy
Ideas that shed light on how innovators stay ahead of the competition.
The hierarchy of venture opportunities in emerging markets
Extending Abraham Maslow's theory of human motivation to ecosystems & markets provides unique insights for entrepreneurs & investors across Africa & elsewhere.
May 2020
On Africa’s Fragmented Markets: Innovators Can Win By Developing Platforms
Africa's fragmented markets are problematic for consumers and producers but present opportunities for savvy innovators to create & capture value using platform business models.
July 2017
Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
African Businesses Win by Understanding Base of Pyramid Consumers
MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.
June 2017
African innovators should look East, not West, for business model inspiration
Many enterprises in China, India, & other Eastern markets have developed successful yet unique business models. Read why innovators in Africa should be paying attention.
June 2017
How Nigeria’s Iroko Increasingly Embraces African Customers
An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.
June 2017