Extending Abraham Maslow's theory of human motivation to ecosystems & markets provides unique insights for entrepreneurs & investors across Africa & elsewhere.
Africa's fragmented markets are problematic for consumers and producers but present opportunities for savvy innovators to create & capture value using platform business models.
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.
Many enterprises in China, India, & other Eastern markets have developed successful yet unique business models. Read why innovators in Africa should be paying attention.
An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.