Spotlight: Strategy

Ideas that shed light on how innovators stay ahead of the competition.

African Businesses Win by Understanding Base of Pyramid Consumers

MeTL Group's CEO provides a brief overview of one key African business trend: firms profitably serving low-income, bottom of the pyramid (BOP) consumers.

June 2017

African Innovators Should Look East, Not West, For Business Model Inspiration

Many enterprises in China, India, & other Eastern markets have developed successful yet unique business models. Read why innovators in Africa should be paying attention.

June 2017

How Nigeria’s Iroko Increasingly Embraces African Customers

An overview of how 'Africa's Netflix,' Iroko has evolved over time from its initial focus on Western audiences to its current embrace of Africans.

June 2017