Spotlight: Context
Context for commerce on the continent.
Should African Entrepreneurs Target the Few Affluent or the Many Low-Income Consumers?
Afridigest's Editorial Board briefly explores a Harvard Business Review article that suggests the road to success in Africa involves targeting affluent consumers.
July 2017
Cairo, Johannesburg, & Lagos are Africa’s Three Biggest ‘Markets’
According to Fraym's Urban Markets Index which estimates economic activity, consumer size, & connectivity to determine ultimate "market size."
June 2017
Six Basic Types of African Countries
A strategist's classification of the 54 African countries into six clusters, because "Africa’s markets are too diverse for one business model to be successful everywhere."
June 2017
African innovators should look East, not West, for business model inspiration
Many enterprises in China, India, & other Eastern markets have developed successful yet unique business models. Read why innovators in Africa should be paying attention.
June 2017