Spotlight: Context
Context for commerce on the continent.
![](https://afridigest.com/wp-content/uploads/2017/06/fraym-african-urban-market-index-450x300.png)
Cairo, Johannesburg, & Lagos are Africa’s Three Biggest ‘Markets’
According to Fraym's Urban Markets Index which estimates economic activity, consumer size, & connectivity to determine ultimate "market size."
June 2017
![](https://afridigest.com/wp-content/uploads/2017/06/africa-market-types-pwc-450x300.jpg)
Six Basic Types of African Countries
A strategist's classification of the 54 African countries into six clusters, because "Africa’s markets are too diverse for one business model to be successful everywhere."
June 2017
![](https://afridigest.com/wp-content/uploads/2017/06/feature-image-shanghai-bund-450x300.jpg)
African innovators should look East, not West, for business model inspiration
Many enterprises in China, India, & other Eastern markets have developed successful yet unique business models. Read why innovators in Africa should be paying attention.
June 2017