Articles by Emeka Ajene

Based in Lagos, Nigeria, Emeka is the Founder of Afridigest, a business media and strategic intelligence platform focused on African markets, and Co-founder and former CEO of Gozem, a super app operating across multiple markets in Francophone West and Central Africa. He is a Foundry Fellow of the MIT Kuo Sharper Center for Prosperity and Entrepreneurship and the author of African Founders at Work (Apress/Springer Nature, forthcoming 2026). Follow him on Linkedin and Twitter.

Why fintech in Africa is attractive to investors & innovators

Here are three reasons why fintech leads all venture capital funding on the continent.

September 2022

To scale in African markets today, startups need to run hybrid strategies

Despite all the attention Africa's digital revolution receives, the reality is that this digitization is driven in large part by the analog world of atoms and bits. Entrepreneurs should embrace this.

September 2022

Offline agent networks are driving Africa’s digital development

Agent networks across Africa are increasingly being used beyond mobile money as a last-mile channel for various traditionally digital businesses.

August 2021

How Africa’s super app landscape is evolving

Super apps are trending across the African continent; here's a primer on who, what, where, and why.

July 2021

The hierarchy of venture opportunities in emerging markets

Extending Abraham Maslow's theory of human motivation to ecosystems & markets provides unique insights for entrepreneurs & investors across Africa & elsewhere.

May 2020

Why super apps are proliferating across emerging markets

A new generation of Asian & African super apps are following the playbook WeChat originated.

May 2020